Harpic is one of the names that spring to
mind when you think about one of the most popular brands in India. But not
every brand in India has humanized itself enough to think about the society as
a crucial entity. Thanks to the #HappyMornings campaign, I can say it with
confidence that Harpic is evidently one of the exceptions.
Harpic along with Save the
Children has done much for the betterment of society. One great example of
the same came out last Friday. Sreeniwaspuri in New Delhi has one of the most
populated slums in the capital. Like every slum area, this region faces a lot
of disparity when it comes to basic amenities regarding clean water &
sanitation. Drainage systems happen to be one of the prime pain points in such
areas. The slum visit on 14th December pointed out how the brand
along with STC has tried its best to eradicate the problem faced by the unsung
of the nation.
The Sreeniwaspuri slum area faced a tough
time receiving clean water & the drainage system was in ruins. Children
& adults alike often hurt themselves while walking about the bylanes as
water flooded the inner lanes difficult to pass through. Water was scarce, when
it was there. Harpic & STC installed a proper drainage facility & water
storage units that helped this problem. The drive also pointed out the reasons
behind open defecation that is so prevalent in India. The reason is not a
behavioral problem, but a more fundamental one. The demand for a clean toilet
exceeds the availability for one. And where there is a toilet, it functions
pathetically. Harpic raised community awareness among the slum folk &
interaction with the government are in order regarding the same.
A nearby government school was also a part
of the drive where we saw a properly functioning water cooler system. And mind
you, there wasn’t just one. From incinerators to storage units to water tanks
to clean water taps for every child. It was quite a happy spectacle to see this
development. Children here are not just taught how to keep their own selves
clean, but also how to teach others the same thing. Community outreach has
never been so effective in India!
#HappyMornings, their campaign to create
awareness about the sanitation & related problems faced by underprivileged
people in India strives to create enough noise about these issues that strong
actions are implemented.
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