Wednesday 20 May 2015

Cricket trivia quiz app Freehit's iOS version launched

Popular cricket trivia quiz app Freehit hits App Store

● Freehit iOS version launched
● Informative and engaging quiz app for cricket lovers
● Loaded with question bank of 3000+
● Contests organised everyday; win Flipkart vouchers
● App also available in Hindi

Mocept, a Bangalore-based quiz app company has launched one of the most engaging cricket trivia quiz app – Freehit for cricket fanatics in the App Store on 19 May, 2015. Freehit comes with an extensive question bank of more than 3,000, it has 20 topics, popular subjects being -- World Cup, ODI, T20, Tests, Legends of Cricket, Rules, Cricketing shots, bowling actions, player jerseys, team names and many more.

The app, which was launched in February this year, for Android phones, is now available for Apple users too. Freehit has been gaining popularity among cricket and IPL fans specially. The daily tournaments have seen ever increasing participation from cricket lovers with more than 1,000 new registrations every day. In its new avatar, players can now challenge their friends to test their cricket IQ. The winners stand a chance to win Flipkart gift vouchers.

To make Freehit accessible to a larger audience, Mocept has also added multi-lingual capabilities to it. Fans can now choose to play in Hindi. Pranay Jha, Co-founder and Head – Product Development, says, “There will be regular updates for this app which will include new features and adding more language options for the users. We have seen that Hindi interface is being accepted very well by our users.” Currently, 10% of our total user base is accessing Freehit in Hindi, he adds.

The app is engaging and convenient, apart from the challenges, this app has different playing modes depending upon the time factor, including quick fire, 5 question quiz matches that enables one to get live scores and updates the level based on performance. This IPL season, the game hosts daily tournaments where participants earn their scores by answering quiz questions faster than the competitors. The winners will get Flipkart vouchers worth Rs 500.

Pranay Jha, Co-founder and Head – Product Development, Mocept says, “We are delighted that the app has already seen downloads to the tune of 80,000 within a few weeks of its launch. It shows that Freehit has struck the right chord with the cricket lovers. Today, fans are constantly connected with their friends through various social network platforms. What makes this app engaging is that one can challenge and compete against their friends.”

Freehit will be announcing a 'Weekly Mega Jackpot' contest shortly, where players will have to answer a certain set of questions in 10 minutes. The winner will walk away with Rs 10,000 cash prize.

The average time spent by a user on Freehit is eight minutes and the company believes that this will go up as they launch new quiz apps in the coming months. Mocept will be launching a Bollywood quiz app next month with an option to play in Bengali, Marathi, Tamil and Telugu languages.

About Mocept
Mocept, a Bangalore-based quiz app company started operations in April 2013 with a team of professionals with expertise in core areas that make a video based education possible on mobiles or tablets. They currently have 3 app on the Google Play Store. ‘Illustrate – Video Dictionary’, ‘Illustrate – Word Quiz’ and ‘FreeHit Cricket Quiz – IPL’. ‘Illustrate – Video Dictionary’ app is essentially a collection of 30 seconds videos of English words where the meanings are explained with context and real life examples. Illustrate has been successful all over the world across geographies including India, SE Asia, Latin America and USA. The app is useful for students preparing for exams like the GRE and GMAT as well as for students learning the English language for the first time. Illustrate – The Video dictionary has racked up close to 100,000 downloads in less than a year since launch.

The company in February this year, decided to enter the quiz app segment with the launch of Freehit for Android devices. Freehit was launched two weeks before the Cricket World Cup and by the time the tournament ended, Free Hit was already no. 1 in Google Play Store with 80,000 downloads and counting. The user engagement levels have been recorded to be quite high averaging 8 minutes per session and 3.4 million views since the launch. The app has a rating of 4.3 in the Google Play Store. The Mocept team has developed more than 3000 questions for the cricket quiz alone and has come up with unique IP around quiz mechanics and an adaptive quiz engine.


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