Monday 23 March 2015

PIAGGIO launches the new APE XTRA DLX model in India


Mumbai, 23rd March’2015 – Piaggio Vehicles Pvt Ltd (PVPL), a 100 % subsidiary of the Italian Piaggio Group, European leader of the powered two-wheeler sector, and India’s leading manufacturer of light transportation solutions has announced the launch of new ape’ Xtra Dlx model, a launch confirming its commitment to anticipating customers changing needs and Piaggio’s core philosophy of continuous improvementAt PVPL, the emphasis has always been on value creation, be it product design or performance. The company has consistently gone to the market with its customers in mind.

While PVPL has already been marketing this vehicle successfully for some years, the new ape’ Xtra Dlx presents a series of enhancements in style and functionality, while continuing to offer exceptional reliability, fuel efficiency and comfort.

The changes introduced by PVPL on this successful vehicle reflect the evolving expectations of modern drivers. The ape’ Xtra Dlx sheet metal body provides strength and stylish lines, together with a smart dashboard, new headlamps and new handlebar switch.

The ape’ Xtra Dlx also features a new paint treatment for added gloss and better colour retention, as well as higher rust prevention, thus ensuring an even longer life for the vehicle. The initial response of customers to these eagerly awaited changes has been excellent.

Explaining the Company’s new initiative, Mr. Stefano Pelle, CEO of Piaggio India Pvt. Ltd.  said “Anticipating our New Age customer’s needs, ape’ Xtra Dlx has been conceived as a modern, stylish vehicle with many new features and yet delivering its core values of exceptional reliability, fuel efficiency and  comfort”.

With the new looks, style and features of ape’ Xtra Dlx, comes the same trust that over 19 Lacs customers have showered on the ape’ 3w passenger vehicles for more than 15 years. Today, the company is confident that apé Xtra Dlx in its new design would continue to enhance the lives of its customers and will help consolidate its leadership position in the 3 wheeler market.

About Piaggio Vehicles Pvt.Ltd.
Piaggio Vehicles Pvt. Ltd.  is a 100% owned  subsidiary of Piaggio Group. The Company commenced operations in India in 1999 with the launch of the 3 wheeler brand ape' which was an immediate success and has grown from strength to strength over the years. PVPL created the market, grew it , and has sustained a dominant and leadership position in the Diesel 3 wheeler segment. Piaggio is a leading player in the light transportation industry with a complete range of 3 and 4 wheelers in Diesel, Petrol, CNG, LPG fuel variants. The Company’s products are not only endorsed by over 1.9 million satisfied customers across India but also exported to more than 35 countries worldwide.

Piaggio has a state-of-the-art manufacturing plant at Baramati in Maharashtra[, with an installed annual production capacity of over 300,000 three-wheelers and 80,000 four-wheelers]. It is also moving towards self-reliance with the completion of its advanced engines plant on the same campus. Piaggio has over 2500-strong work-force comprising experienced engineers, R&D specialists, plant workers, sales, service and marketing professionals.

Piaggio created and now leads the 3 wheeler Diesel segment with its apé 3-wheeler which has become generic of the category. The Company controls more than 33% of market in the 3 wheeler segment in India.

Sunday 15 March 2015

Bowers & Wilkins launches three new products in India

Bowers & Wilkins, the global leader for premium loudspeaker products and purveyors of True Sound with nearly 50 years of audio heritage, today announced the launch of 3 new products in India.  These new products include Bowers & Wilkins T7, Bowers & Wilkins P5 Series 2 & Bowers & Wilkins C5 Series 2.  

These new products are going to give a new experience of audio entertainment to the users.
Bowers & Wilkins T7 combines Bluetooth wireless streaming with compact size, and rechargeable convenience with Bowers & Wilkins legendary approach to high-quality sound and the first commercial application of Bowers & Wilkins Micro Matrix technology. T7 is Bowers & Wilkins first Bluetooth speaker, and as with everything Bowers & Wilkins does, T7 is all about sound.

Bowers & Wilkins P5 Series 2 offers the power, precision and true Hi-Fi sound that made P7 so popular, combined with the portability and luxury of the original P5. The result is a headphone that delivers unheard of levels of detail and dynamics in a portable device in this class. Designed for music on the move – with Made for iPhone cable and a carry case included – the new P5 Series 2 is as light, comfortable and luxurious as its predecessor: the new drivers are encased in the finest materials, including real leather and solid metal. The new P5 Series 2 is understated, yet imbued with a sense of style and endlessly wearable, thanks to its luxuriously comfortable fit. So comfortable, you’ll forget the headphones and just feel the music.

Bowers & Wilkins new C5 Series 2 uses engineering advances to deliver superior sound quality. C5 Series 2 – a new standard for in-ear headphones. This is an improvement on their predecessor in just about every way. Most importantly, sound quality has been significantly boosted by improvements in small scale drive unit design, including the introduction of new drivers and other internal components. The result is that while the new C5 Series 2 retain the looks of their predecessors, they sound far better, and are the best sounding in-ear headphones Bowers & Wilkins has yet produced.

Speaking about the new launch, Brian Devlin, Director, Global Marketing & Sales- Bowers & Wilkins, New Media Division said, 
“We are extremely happy to launch the 3 new products in India. These highly innovative & technologically advanced audio products are going to provide a new experience of superior sound quality to the users.”
He further added, “India is a very strategic market for Bowers & Wilkins and we are looking at it very positively. The launch of these three new products will broaden our appeal to music lovers in India.”

Bowers & Wilkins T7: MRP 29,900/- (INR)
Bowers & Wilkins P5 Series 2: MRP 23,500/ (INR)
Bowers & Wilkins C5 Series 2: MRP 15,499/- (INR)

Bowers & Wilkins products are available at Apple Premium Retail outlets all over India.

About Bowers & Wilkins
Bowers & Wilkins is a global leader for premium loudspeaker products and purveyors of True Sound with nearly 50 years of audio heritage. Its innovative, award-winning audio products are an essential element to audio entertainment whether at home or on the move. Bowers & Wilkins loudspeakers are highly regarded as the definitive 'audio reference', as demonstrated by their use in leading recording studios throughout the world including London’s famed Abbey Road Studios and Skywalker Sound in California. The notion that remarkable sound must be experienced to be fully appreciated is reinforced by the company’s motto - Listen and you’ll see.