Wednesday 17 December 2014

GIGABYTE Introduces GTX980 WATERFORCE 3-Way SLI Kit in India

GIGABYTE Introduces GTX980 WATERFORCE 3-Way SLI Kit for Ultimate Gaming Performance

Monstrous gaming powerhouse designed to boost to the SLI extreme


Mumbai, India - 17th December 2014: GIGABYTE, the leading premium gaming hardware manufacturer, today, announced the launch of the world’s first GTX 980 WATERFORCE 3-way SLI kit (GV-N980X3WA-4GD) in India. The GTX 980 WATERFORCE 3-way SLI kit comes with closed loop liquid cooling designed for hardcore gamers in search of the most quiet and the coolest ultimate gaming performance, especially in 4K. Powered by a trio of highly acclaimed GIGABYTE GeForce GTX 980 graphics cards set up in 3-way SLI, the kit is solidly built to deliver monstrous graphics power up to its highest possible potential, while incorporating ultra-efficient cooling technology, intuitive control management, and easy-to-install design to put together a complete 3-way SLI graphics solution kit right of the box.
Ultra-efficient WATERFORCE with Real-time Display and Control
Each graphics card is pre-installed with the exclusive water cooling unit and radiator connected with a pair of coolant pipes. All three independent radiators are placed inside the external metal watercooling box. The intuitive control panel with an OLED display located at the box’ front panel enable gamers to check the performance of the 3 graphics cards in real time.
This intuitive control management offers two control mechanisms for gamers. By utilizing the Target Temperature Mode, the fan and pump speed of each card will be automatically adjusted to attain uniform user-defined GPU temperature across all 3 cards with a few simple clicks. Gamers could also make use of the Fan/Pump Control Mode to adjust each card’s fan and pump configuration individually as preferred for achieving other desired performances.
With the exclusive 3-way closed loop liquid cooling architecture, the WATERFORCE breaks through the multi-way configuration air cooling limitation and keeps all the cards cool at the same temperature level. Without having any of the cards gone overheating, the system is able to perform up to 42.6% lower in operating temperatures overall and 13.1 dB lower in acoustic performance under load compared to a 3-way SLI reference cooler for ultra-stable extreme gaming in near silence.
Extreme 4K Gaming Performance Guaranteed
The kit features GIGABYTE GTX 980 graphics cards in 3-way SLI that could turn any typical gaming rig into an ultimate gaming machine, unleashing the richest graphics performance even when running the most graphically demanding game titles at 4K resolutions.
The card also delivers tremendous overclocking performance seamlessly because of the Gauntlet™ Sorting technology. Further equipped with Flex Display technology, the graphics cards provide gamers with the greatest flexibility in output connectivity options for multi-display gaming utilizing a combination of DisplayPort, HDMI and dual-link DVI.
Easy-to-Install Liquid Cooling Solution
The GTX 980 WATERFORCE 3-way SLI Kit is packed in a hard cover suitcase to ensure well-round protection during delivery. Straight out of the box, the main liquid cooling components are installation-ready and take only few simple steps to assemble the system without breaking a sweat. GIGABYTE also provides dedicated online support for users in case of needing any assistance.
The package also includes a 3-way SLI bridge with the illuminated logo, a VGA jack that supports and spaces in between cards, pipe clams for tubing management, and a WATERFORCE drive-bay front panel for routing the pipes to make it a complete kit.
The GTX 980 WATERFORCE 3-way SLI Kit (GV-N980X3WA-4GD) will be available in India through INGRAM and its network of channel partners. It is protected by a 3-year carry-in warranty.


GIGABYTE, headquartered in Taipei, Taiwan, is known as a global leading brand in the IT industry, with employees and business channels in almost every country. Founded in 1986, GIGABYTE started as a research and development team and has since taken the lead in the world's motherboard and graphics card markets. On top of Motherboards and Graphics cards, GIGABYTE further expanded its product portfolio to include PC Components, PC Peripherals, Laptops, Desktop PCs, Network Communications, Servers and Mobile Phones to serve each facet of the digital life in the home and office. Everyday GIGABYTE aims to “Upgrade Your Life” with innovative technology, exceptional quality, and unmatched customer service. Visit for more information.

Wednesday 26 November 2014

Is Zenfone the next big thing?

Is Asus Zenfone the next hit thing, in the field of electronic gadgets? Well, the primary question, which you can hear everywhere, and with a permanent answer, off course! Yes, yes and yes! With so many valid features and positive outcomes, who else can take place of this magnificent phone? Actually, no one! Known for its impeccable Truvivid technology and LCD modules, Zenfone is changing the entire outlook of smartphones.

Even though, user-friendliness is the most prominent feature of Asus’ Zenfone, but you just cannot avoid the sleek design and ceramic cover coating. The inclusion of anti-fingerprint coating makes this phone, an unmistakable option, for all. However, you can avail any one of the available series; 4, 5 and 6 inches screens.

Know more here -

The best part is that the touch response is just 60ms! Well, unbelievable but true. This latest technology is going to offer you with LCD module, along with optical clear adhesive. The screen is primarily known for its scratch resistant feature, which is a loved innovation, for these phones. Moreover, this phone has pushed the GPU capabilities, for a perfect gaming experience.

If you are willing to avail the best discounts on Asus Zenfone, wait no longer and grab the best deals, available on Click here to BUY NOW

On the other hand, log onto YouTube’s official site and grab the best video on Zenfone series. Here's a quick link to it - Click here to watch the video now

Saturday 15 November 2014

disable Turn off blue ticks in whatsapp

Hello All

Now you can disable those blue ticks in whatsapp.

As of now it is available only on android.

Download the latest version of whatsapp from here - 

Save the APK file to your device storage or memory storage.

Exit whatsapp and install this APK, give all permissions necessary.

Installing will take time, upto 10 minutes depending upon your whatsapp data and device specifications, don't panic

then once installed, start whatsapp again

visit settings > privacy and you will have the option of un-checking read receipts i.e blue ticks

Tuesday 30 September 2014

Sony launches the new Xperia Z3 and Xperia Z3 Compact flagships in India

Sony Xperia Z3 and Xperia Z3 Compact flagships were launched on 25 Sep across India

25th September 2014, Mumbai – Sony India today announced the launch of its most powerful flagship smartphones to date, Sony Xperia Z3 and Z3 Compact

Both smartphones are powered by the latest Qualcomm Snapdragon 801 processor with 2.5 GHz quad-core CPU, supported by 3GB RAM and 4G LTE modem for lightning fast browsing, immersive multimedia browsing and stunning visuals. The new smartphones offer a 20.7MP CMOS sensor camera with a 25mm wide angle lens and ISO 12,800 light sensitivity, offering an unparalleled experience of smartphone low light photography. The 5.2 inch Xperia Z3 comes with a 7.3 mm super slim rounded aluminium frame and weighs just 152 grams. The 4.6 inch Z3 Compact packs all the path-breaking features and uncompromised performance of Xperia Z3 in an 8.6 mm compact frame that weighs only 129 grams.

The Sony Xperia Z3 and Xperia Z3 Compact can capture video in 4K resolution with SteadyShot technology for stable videos and offer an ultra-bright triluminos display, unsurpassed audio with DSEE HX audio upscaling. For audio enthusiasts, the Xperia Z3 and Z3 Compact offer unmatched audio playback with options of hi-res audio, digital noise cancellation, DSEE HX audio upscaling, and front facing stereo speakers with S-Force Front Surround play. These are also the only smartphones to offer PS4 remote play that enables using them as a remote screen to connect to and control games on PS4. Both models also offer the highest levels of waterproofing in compliance with IP 65/68, and up to two days battery life.

My views about these phones

Build and Design - Sony has gone for completely curved design and it feels great in hand. Both phones exude elegance apart from being dust proof & water-proof.

Hardware and Software - Both phones come with Kitkat 4.4.4 out of the box along with 3GB RAM, Snapdragon 801 SoC, full HD display etc

According to me, these are flagship devices and hence both are simply brilliant. There is no compromise anywhere and that's how things should be. Generally compact versions of flagships are under-powered but Sony has proved all critics wrong by giving same powerful hardware & software package to Z3 compact.

So, I will conclude my post now. I think the launch of second flagship in same year by Sony reinforces the fact that Sony is keen to deliver latest technology to its fans and followers. Also, Z2 owners will not feel left out because the Z3 is not a major shift from its predecessor but the improvements are noteworthy.

Tuesday 23 September 2014

Nvidia GeForce GTX 980 and 970 based on Maxwell GPU launched

The Maxwell GPU based graphic cards - Nvidia GeForce GTX 980 and 970 were unveiled recently in India.

These are high end products based on Maxwell chip architecture which deliver unmatched graphics, game play and performance. These cards are energy efficient too. These Maxwell GPUs takes game lighting to the next level with VXGI (Voxel Global Illumination) technology.

Multi-frame anti-aliasing (MFAA), Dynamic Super Resolution (DSR) and VR Direct are the special highlights of these cards.

GeForce GTX 980 specifications

GTX 980 Engine Specs:
2048CUDA Cores
1126Base Clock (MHz)
1216Boost Clock (MHz)
144Texture Fill Rate (GigaTexels/sec)
GTX 980 Memory Specs:
7.0 GbpsMemory Clock
4 GBStandard Memory Config
GDDR5Memory Interface
256-bitMemory Interface Width
224Memory Bandwidth (GB/sec)
GTX 980 Technology Support:
Yes (4-way)NVIDIA SLI® Ready
YesNVIDIA G-Sync™-Ready
YesNVIDIA GameStream™-Ready
YesGeForce ShadowPlay™
2.0NVIDIA GPU Boost™
YesDynamic Super Resolution
YesNVIDIA GameWorks™
12 APIMicrosoft DirectX
PCI Express 3.0Bus Support
Windows 8 & 8.1, Windows 7, Windows Vista, Linux, FreeBSD x86OS Certification
Display Support:
4096x2160Maximum Digital Resolution*
2048x1536Maximum VGA Resolution
Dual Link DVI-I, HDMI, 3x DisplayPort 1.2Standard Display Connectors
4 displaysMulti Monitor
InternalAudio Input for HDMI
GTX 980 Graphics Card Dimensions:
4.376 inchesHeight
10.5 inchesLength
Thermal and Power Specs:
98 CMaximum GPU Tempurature (in C)
165 WGraphics Card Power (W)
500 WMinimum System Power Requirement (W)
2x 6-pinsSupplementary Power Connectors
* 3840x2160 at 30Hz or 4096x2160 at 24Hz supported over HDMI.

GeForce GTX 970 specifications

GTX 970 Engine Specs:
1664CUDA Cores
1050Base Clock (MHz)
1178Boost Clock (MHz)
109Texture Fill Rate (GigaTexels/sec)
GTX 970 Memory Specs:
7.0 GbpsMemory Clock
4 GBStandard Memory Config
GDDR5Memory Interface
256-bitMemory Interface Width
224Memory Bandwidth (GB/sec)
GTX 970 Technology Support:
Yes (3-way)NVIDIA SLI® Ready
YesNVIDIA G-Sync™-Ready
YesNVIDIA GameStream™-Ready
YesGeForce ShadowPlay™
2.0NVIDIA GPU Boost™
YesDynamic Super Resolution
YesNVIDIA GameWorks™
12 APIMicrosoft DirectX
PCI Express 3.0Bus Support
Windows 8 & 8.1, Windows 7, Windows Vista, Linux, FreeBSD x86OS Certification
Display Support:
4096x2160Maximum Digital Resolution*
2048x1536Maximum VGA Resolution
Dual Link DVI-I, HDMI, 3x DisplayPort 1.2Standard Display Connectors
4 displaysMulti Monitor
InternalAudio Input for HDMI
GTX 970 Graphics Card Dimensions:
4.376 inchesHeight
10.5 inchesLength
Thermal and Power Specs:
98 CMaximum GPU Tempurature (in C)
145 WGraphics Card Power (W)
500 WMinimum System Power Requirement (W)
2x 6-pinsSupplementary Power Connectors
* 3840x2160 at 30Hz or 4096x2160 at 24Hz supported over HDMI.
The GTX 980 will retail for around 46,000 INR and GTX 970 will sell for around 28,000 INR.

Thanks for reading.

If you have any queries, please use the comments section.

NVIDIA Unveils Full Power of Maxwell GPU Architecture With Breakthroughs in Performance, Graphics, Efficiency

NVIDIA Unveils Full Power of Maxwell GPU Architecture With Breakthroughs in Performance, Graphics, Efficiency

GeForce GTX 980, 970 Set New Standards as World’s Most Advanced GPUs

India, September 19, 2014—In a major leap forward for gaming, NVIDIA today introduced the first high-end products based on its Maxwell™ chip architecture—the new GeForce® GTX™ 980 and 970 GPUs—delivering unmatched performance, major new graphics capabilities and twice the energy efficiency of the previous generation.

Maxwell is the company’s 10th-generation GPU architecture, following Kepler™. The engine of next-generation gaming, it solves some of the most complex lighting and graphics challenges in visual computing.

Its new Voxel Global Illumination (VXGI) technology enables gaming GPUs for the first time to deliver real-time dynamic global illumination. Scenes are significantly more lifelike as light interacts realistically in the game environment—resulting in deeper levels of immersion for gamers.

And a range of new technologies—including multi-frame sampled anti-aliasing (MFAA), dynamic super resolution (DSR), VR Direct and extremely energy-efficient design—enable Maxwell-based GTX 980 and 970 GPUs to render frames with the highest fidelity at higher clock speeds and lower power consumption than any other GPU in their class.

“Maxwell has been years in the making, inspired by our gamers, and created by the best minds in 3D graphics,” said Jen-Hsun Huang, NVIDIA’s co-founder and chief executive officer. “Its extraordinary performance, efficiency and technologies will empower developers to do their finest work and delight gamers worldwide.”

VXGI – Voxel Global Illumination
Realistic lighting is among the most challenging problems faced in real-time graphics. Simulating both direct and indirect lighting, such as reflections for dynamic scenes, has to date been too computationally demanding for GPUs beyond those available to professionals. Game developers have been forced to use lighting tricks that compromise scene realism.

Maxwell overcomes these limitations, combining the performance and programmability required to model both direct and indirect light sources. It does so by deploying VXGI, a new NVIDIA technique to accurately depict indirect lighting, including diffuse lighting, specular lighting and reflections.

VXGI is being added to NVIDIA GameWorks™, the world’s most advanced game graphics library, so developers can build future games with dynamic environments filled with rich, natural lighting and breathtaking realism. It is being integrated into popular games engines like Unreal Engine 4, and will be available to developers later this year.

“We’ve been on a journey for more dynamic and realistic lighting in the game industry, and VXGI is the next big step in that journey,” said Halldor Fannar, chief technology officer of CCP Games. “By offering real-time, dynamic indirect lighting, VXGI is a generational leap forward.”

MFAA – Multi-Frame Sampled Anti-Aliasing
NVIDIA engineers have given the GTX 980 and 970 a further performance boost with a new technique called multi-frame sampled anti-aliasing, which leverages new capabilities in Maxwell GPUs.

MFAA varies the anti-aliasing sample patterns across pixels both within an individual frame and between multiple frames. It then uses a newly developed synthesis filter to produce the best image quality and does so faster than conventional anti-aliasing. For gamers, MFAA yields image quality approaching that of 4xMSAA at the cost of 2xMSAA—enabling titles to run faster while maintaining high levels of image quality.

DSR – Dynamic Super Resolution
The GeForce GTX 980 and GTX 970 GPUs can deliver a higher fidelity gaming experience even for those playing on standard 1080p displays. With Maxwell’s Dynamic Super Resolution technology, games can be rendered at 4K or other high-end resolutions and then scaled down to the native resolution on the user’s display using a 13-tap Gaussian filter. The resulting image is much higher quality than simply rendering directly to 1080p.

DSR is automatically enabled through GeForce Experience™, an NVIDIA application that automatically optimizes game settings for peak performance, downloads the latest drivers, and enables game streaming and in-game action capture. Gamers can turn on DSR and enjoy high-fidelity gaming with a single click of a button—without having to upgrade their monitor.

VR Direct            
To deliver on the immersive potential of virtual reality, games require high frame rates and low latency. VR Direct technology incorporates a number of new features to increase performance, lower latency and increase compatibility for VR headsets. These features include:

·        VR SLI—provides heightened performance on virtual reality devices where multiple GPUs can be assigned a specific eye to render the stereo images faster.
·        Asynchronous Warp—cuts latency in half and quickly adjusts images as gamers move their heads, without the need to re-render new frames.
·        Auto Stereo—improves game compatibility for VR devices, such as Oculus Rift, and allows users to play games on select headsets that weren’t originally designed for VR.

“We built Unreal Engine 4 using NVIDIA’s Kepler architecture but the GTX 980 and 970 GPUs, based on the new Maxwell architecture, are the most powerful, efficient GPUs for creating scenes of unprecedented detail across PC and VR experiences right now,” said Tim Sweeney, founder and CEO at Epic Games. “Our developers are pushing the graphical high end with Maxwell GPUs.”
Availability and Pricing
The NVIDIA GeForce GTX 980and GTX 970 GPUs are now available in India from the world’s leading add-in card suppliers like ASUS, Galaxy and Zotac. MSRP in India is ₹ 46,000 for GTX980 and ₹28,000 for GTX970.

For more information on the GeForce GTX 980 and 970 GPUs, visit The NVIDIA Flickr page hosts the entire lineup of GeForce product photos.

To Keep Current on NVIDIA:
·        Keep up with the NVIDIA Blog, and follow them on FacebookGoogle+Twitter,LinkedIn and Instagram.
·        View NVIDIA videos on YouTube and images on Flickr.
·        Use the Pulse news reader to subscribe to the NVIDIA Daily News feed.

Since 1993, NVIDIA (NASDAQ: NVDA) has pioneered the art and science of visual computing. The company’s technologies are transforming a world of displays into a world of interactive discovery — for everyone from gamers to scientists, and consumers to enterprise customers. More information at and

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Monday 4 August 2014

Moto G - My experience

So today, I will be talking about Moto G, the most popular budget smartphone nowadays.

I spent over a month with this smartphone and I must say that I AM IMPRESSED.
No phone is perfect, so I will cover few flaws here too.

This phone is retailing for approx 10,500 INR for 8GB model (Prices updated as on 4 Aug 2014)
I am listing down few notable specs of this device below. Detailed specs can be found on manufacturer's website.

4.5inch HD display with 329 ppi
Quad Core Snapdragon 400 CPU
IPS LCD panel with 16M colours
Gorilla Glass 3 Protection
Support for 2G, 3G
Wifi and Bluetooth 4.0
5MP camera with Autofocus and LED Flash
Android Kitkat 4.4.4 (Expected upgrade to Android L by 2014 year end)

To keep this post an easy read, I will put out my views in bullet points.


  • 720p HD display with great viewing angles, Text and Images are very clear 
  • Quad Core Snapdragon processor at this price point is a steal
  • Butter Smooth UI, smooth animations with zero lags
  • The graphic chip and processor are very capable and perform well
  • The performance of the 5MP snapper is great during the day and decent in low-lighting too
  • Dual SIM capabilities
  • Gorilla Glass makes the screen scratch-resistant. No need of a screen guard
  • The screen also has water-resistant coating so it can survive few splashes of water
  • No manufacturer bloat-ware. Pure Android experience at its best.


  • The battery performance is not up to the mark
  • Charging this phone with bundled moto charger is irritating as it takes lot of time to charge.
  • The screen seems small because the software buttons take up some space so for people who are not used to smaller size screens will feel disappointed
  • Slightly heavy at 143 g.
  • Slippery back, so must get a grip cover.
  • No SD card slot so maximum storage is 16 GB. There is no 32GB version in India
  • No USB OTG support
Overall, at 10499 INR, I think Moto G is a nice smartphone for the budget conscious. There are alternatives from Lava, Karbonn, Micromax, LG, Samsung, HTC but they are not able to match the price-point when it comes to the hardware package. However, if you are alright with a Mediatek chipset instead of Qualcomm Snapdragon, then there are plenty of VFM options available. 

Tuesday 8 July 2014

iZenica launches its first store in Noida

iZenica launches its first store in Noida

The premium Apple reseller plans to have over 8 stores by the end of this year

New Delhi, July 7th, 2014: iZenica, a premium Apple reseller, today launched its first store, at GIP, Noida. Packed with all the latest Apple products and services, this spacious store is located at the Ground Floor of the mall and offers a fantastic Apple experience, complete with extensive customer support.

Following the launch in Noida, iZenica has plans to set up its next store by the end of July, in Rajouri Garden and have over 8 stores, by the end of this year.

Rashy Todd, Managing Director, iZenica said India has seen a huge surge in the demand for finer brands like Apple, in the recent times. There has, however, been a gap in both, the supply as well as the expertise, as far as sellers are concerned. iZenica stores, across the country, will not only facilitate all the latest Apple products and accessories, but also provide requisite expertise, complete customer support and an enhanced experience to Apple fans.”
After establishing itself as one of the biggest dealers in the luxury automobile segment, Zenica group has now set foot into the premium gadgets market with iZenica and aims to rise as the largest Apple reseller in India.

About Zenica Group
The group was formed in 2006, at a time when the luxury car market was highly embryonic. Zenica Cars Pvt. Ltd. was handed the challenge of establishing the first AUDI dealership for the brand in India. Not only did the successfully establish the dealership, but also played a huge role in forming an image and a following for the brand in India. The group now has Audi Guragon, Audi Delhi Central, Audi Approved Plus and Porsche Centre Gurgaon under its umbrella.
Learn more about iZenica at

Thursday 10 April 2014

Xolo Q800 - Unrooting and going back to stock rom to claim warranty

I have a Xolo Q800 - Old Chipset, which is rooted and has a custom ROM. Now as you would be aware, at service centre, rooted phones are not accepted so I decided to unroot to claim my warranty.

Step 0 - Replace custom boot animation with stock animation.
Step 1 - Flashing Stock ROM
Step 2 - Flashing Stock Recovery
Step 3 - Unrooting
Step 4 - Format and Reset to factory settings

The Xolo Q800 comes with 4GB internal storage. Out of which 1GB is phone storage and 2GB is mounted sdcard. This sdcard is internal storage. Pls remove any external SD card from your phone. Also remove sim card from your device.

Step 0 :
- Download Root explorer from xda developers
- Download stock boot animation zip from xda developers or Facebook group of Xolo Q800 Core.
- Rename stock boot animation zip to and put it in sd card of your phone
- Open root explorer, in top left corner, it i written Mount as R/O, click Mount as R/W to its right.
- Earlier it was R/O read-only, now R/W read-write option is enabled in Root Explorer. This is very important.
- While in root explorer, Copy from sd card, now keep scrolling up to reach main folder of device where several files and folders exist.
- now click System> Media and paste it here, replace all.
- Step Zero is complete, check stock boot animation by rebooting your phone.

Step 1 :
- Download the stock ROM from this link -
- Copy this file directly to your SD card (2GB one) and do not put it in any folder.
- Now boot into recovery mode. (Hoping that you have TWRP or CWM installed)
- Wipe cache, dalvik and data. Do not wipe anything else.
- Click Install and select the zip file download above (stock rom)
- Now finish the operation and it will show that root priveleges are not fixed, so fix them
- It will reboot into stock rom, that will take some time. Setup everything and check Step 2.

Step 2 :
- Your phone is still rooted and it needs to be kept that way till we install stock recovery.
- To check if your phone is still rooted, check for Superuser or Super SU app in menu.
- Download stock recovery img from this link -
- Put it in your SD card and do not put it in any folder.
- Download Mobile Uncle Tools from Play store, open it and grant permissions
- Click recover mode and it will show you recovery.img as present, click on it
- This will replace TWRP/CWM with stock recovery, click ok and restart your device. Time for Step 3.

Now your phone is like factory device, just two things left, unroot and cleanup.

Step 3
- Download Framaroot from xda developers v 1.5.3
- Open it, select unroot option and click on boromir
- It will show as Unroot Done. Click ok and restart your device.
- Now check if the Super User or Super SU app is still there in menu or not.
- If it is not there, then your job is done. If not then, open the app, under settings look for Full Unroot option, click that and reboot your phone.

Step 4
- Go to Settings > Storage > Restore factory settings. Click on format
- Check the phone storage too, click on erase everything.
- It will reboot and everything will be wiped out. You can set up your mobile once again. No need to enter google account and others, just start your phone and now your phone is ready for warranty service.

Thanks for reading. Any doubts, ask in comments.

Thursday 23 January 2014

Press Release - Aircel launches first of its kind international calling plans

Press Release

Aircel launches first of its kind international calling plans
First operator to offer ISD calling @ 1p/sec with its product Aircel “ISD 54444”
Chennai, January 23, 2014: In a step to revolutionize the international calling market in India, Aircel today launched first of its kind international calling plan – Aircel ISD 54444. Aircel’s existing as well as new customers will enjoy special ISD call rates through this new pre-activated tariff plan. Introduction of ‘Aircel ISD 54444’ a prefix based calling plan,’ will redefine the user experience and consumption of international calling services in the country. The plan which is industry’s first will have no additional charges.
Anupam Vasudev, Chief Marketing Officer, Aircel, said, “At Aircel, we constantly innovate plans that fit the needs of our customers and ensure they get best products and services. With an aim to establish Aircel as the preferred operator for international calling, we have introduced special plans to give our customers more value and low rates which will be enable them to stay connected with their family and friends living abroad. International calling is usually perceived as expensive so through our ISD plans we aim to break this myth by offering international calling at rates more affordable than local calling.”
Aircel’s new range of international calling plans:
·        Aircel ISD 54444: The prefixed based calling pack offers international calls to select top called destinations like USA, Canada, Singapore, China, UK at 1p/sec without paying any additional charges. Aircel subscribers opting for Aircel ISD 54444 will need to prefix a 5 digit toll free short code “54444” followed by 00 - Country Code – Customer number to avail the benefits of discounted international calls at 1p/sec to these 5 destinations. The prefix dialing code 54444 is common across Aircel circles. This service will not be applicable while on roaming.
·        ISD Super: A rate cutter pack specially priced at Rs. 18 offers international calls through pay per second rate to destinations in America, Europe, Asia and Gulf countries. The offer will be valid for 28 days.
·        ISD Super tariff: Till 31st March, 2014, all new Aircel subscribers will enjoy the benefits of ISD Super tariff pre-activated in their new plan for 90 days. 

About Aircel Limited
Aircel is a leading telecom service provider with pan-India operations. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products and services and is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games and Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. Recently, the company has become the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013.