Wednesday 20 May 2015

Cricket trivia quiz app Freehit's iOS version launched

Popular cricket trivia quiz app Freehit hits App Store

● Freehit iOS version launched
● Informative and engaging quiz app for cricket lovers
● Loaded with question bank of 3000+
● Contests organised everyday; win Flipkart vouchers
● App also available in Hindi

Mocept, a Bangalore-based quiz app company has launched one of the most engaging cricket trivia quiz app – Freehit for cricket fanatics in the App Store on 19 May, 2015. Freehit comes with an extensive question bank of more than 3,000, it has 20 topics, popular subjects being -- World Cup, ODI, T20, Tests, Legends of Cricket, Rules, Cricketing shots, bowling actions, player jerseys, team names and many more.

The app, which was launched in February this year, for Android phones, is now available for Apple users too. Freehit has been gaining popularity among cricket and IPL fans specially. The daily tournaments have seen ever increasing participation from cricket lovers with more than 1,000 new registrations every day. In its new avatar, players can now challenge their friends to test their cricket IQ. The winners stand a chance to win Flipkart gift vouchers.

To make Freehit accessible to a larger audience, Mocept has also added multi-lingual capabilities to it. Fans can now choose to play in Hindi. Pranay Jha, Co-founder and Head – Product Development, says, “There will be regular updates for this app which will include new features and adding more language options for the users. We have seen that Hindi interface is being accepted very well by our users.” Currently, 10% of our total user base is accessing Freehit in Hindi, he adds.

The app is engaging and convenient, apart from the challenges, this app has different playing modes depending upon the time factor, including quick fire, 5 question quiz matches that enables one to get live scores and updates the level based on performance. This IPL season, the game hosts daily tournaments where participants earn their scores by answering quiz questions faster than the competitors. The winners will get Flipkart vouchers worth Rs 500.

Pranay Jha, Co-founder and Head – Product Development, Mocept says, “We are delighted that the app has already seen downloads to the tune of 80,000 within a few weeks of its launch. It shows that Freehit has struck the right chord with the cricket lovers. Today, fans are constantly connected with their friends through various social network platforms. What makes this app engaging is that one can challenge and compete against their friends.”

Freehit will be announcing a 'Weekly Mega Jackpot' contest shortly, where players will have to answer a certain set of questions in 10 minutes. The winner will walk away with Rs 10,000 cash prize.

The average time spent by a user on Freehit is eight minutes and the company believes that this will go up as they launch new quiz apps in the coming months. Mocept will be launching a Bollywood quiz app next month with an option to play in Bengali, Marathi, Tamil and Telugu languages.

About Mocept
Mocept, a Bangalore-based quiz app company started operations in April 2013 with a team of professionals with expertise in core areas that make a video based education possible on mobiles or tablets. They currently have 3 app on the Google Play Store. ‘Illustrate – Video Dictionary’, ‘Illustrate – Word Quiz’ and ‘FreeHit Cricket Quiz – IPL’. ‘Illustrate – Video Dictionary’ app is essentially a collection of 30 seconds videos of English words where the meanings are explained with context and real life examples. Illustrate has been successful all over the world across geographies including India, SE Asia, Latin America and USA. The app is useful for students preparing for exams like the GRE and GMAT as well as for students learning the English language for the first time. Illustrate – The Video dictionary has racked up close to 100,000 downloads in less than a year since launch.

The company in February this year, decided to enter the quiz app segment with the launch of Freehit for Android devices. Freehit was launched two weeks before the Cricket World Cup and by the time the tournament ended, Free Hit was already no. 1 in Google Play Store with 80,000 downloads and counting. The user engagement levels have been recorded to be quite high averaging 8 minutes per session and 3.4 million views since the launch. The app has a rating of 4.3 in the Google Play Store. The Mocept team has developed more than 3000 questions for the cricket quiz alone and has come up with unique IP around quiz mechanics and an adaptive quiz engine.

Tuesday 12 May 2015

Mobile security apps rule download charts globally

Mobile security apps rule download charts globally: Report
LEO Privacy Guard is ranked #1 security app in India

According to a latest report (as on May 11,2015) released by the leading app ranking firm App Annie, on the 2015 global mobile app market, 5 out of the top 10 most downloaded apps in India are mobile security apps. This is a rather interesting fact considering the recently publicized discussion paper floated by TRAI (Telecom Regulatory Authority of India) which claimed that mobile apps could jeopardize national and individual security, and also at a time when a nationwide debate around ‘net neutrality’ rages on.

Amongst the most downloaded mobile security apps, the recently launched LEO Privacy Guard, a product of LEOMASTER has been ranked in the top mobile application tools in several popular smartphone markets like India, Malaysia, Indonesia, Thailand and Russia. The app has made it to the top 5 in the mobile app market in these countries, and is ranked 10th in overall performance. In India, the app is ranked #1 in the Google Play Top App Charts and is the highest ranking mobile security app.

Since the app’s global launch in November 2014, it boasts of tens of millions of loyal users around the world. The security app’s latest edition, LEO Privacy Guard 2.0, which was released in April 2015, has in fact been downloaded 10 million times within several days after its release. The highly-rated app is a privacy steward for free, providing services ranging from app locking, privacy protection and app management and is committed to personal privacy protection and data security.


LEOMASTER, established in July 2014, is a Shenzhen-based company which has operations in India and Hong Kong. Amer International Group, a #295 ranked company in the Fortune Global 500 list has poured millions of dollars of funding into the company since its inception. It boasts a talent pool, in which personnel coming from leading internet companies like Baidu, Tencent and Qihoo are experienced in mobile internet and have developed app products with hundreds of millions of users.

As the flagship product of LEOMASTER, LEO Privacy Guard is targeted at global markets, in particular, the Southeast Asian market. The mobile security app is committed to privacy protection that provides Android users with an unprecedented managing experience. It enables users to lock their apps, photos and videos for their own privacy. The app easily uninstalls useless apps and backups the important ones, to save more space effortlessly. (

For more details on LEO Privacy Guard, check out:


App Annie is a business intelligence company and analyst firm headquartered in San Francisco, USA, that provides app ranking data and high quality mobile analytics. Since the company started in 2009, its analytics product has tracked more than 60 billion downloads and US$17 billion of app store revenue across iOS and Google Play, making it one of the largest companies globally in terms of app store market data tracked. (

Friday 8 May 2015

Huawei Honor launches Honor 4c, Honor Bee and Power Bank AP007

Honor, which is Huawei’s Smartphone e-brand for digital natives, under Huawei, today announced the expansion of Honor’s offering with the launch of two exciting new smartphones - Honor 4C and Honor Bee and a Power Bank AP007 which would be sold exclusively through online partner The products were launched by RCB players in the presence of Mr. Allen Wang, President Consumer Business Group, Huawei and Honor India

Owing to this consumer loyalty and feedback; Honor has decided to expand its offering with Honor 4C, Honor Bee and Power Bank AP007. The Honor 4C would be available at a competitive price of Rs. 8,999 in the mid-end segment; whereas Honor Bee will be priced at Rs. 4,999.  The Honor Power Bank AP007 will be available at a price of Rs. 1, 399.

Pre-order for Honor Bee has started on both and and sales will start from 11th May. Honor 4C and AP007 will go on sale starting 6:00 pm on May 08th, 2015. Additionally, the Honor Bee would be available at a discount of 10% on purchase via debit/credit card as a limited period inaugural offer on pre-ordering.

According to Mr. Allen Wang, President of Consumer Business Group, Huawei & Honor India, “We are very excited to launch our two new powerful smartphones 4C and Bee along with a Power Bank AP700 in India. This is the global launch for Honor Bee and we are confident that it will be a strong performer in the lower mid-level segment.  The Honor 4C with faster speed, best quality and beautiful design will be an excellent choice for consumers in the mid segment market in India. The Power Bank AP007 will successfully address the power needs of today’s always-on-the-move generation. We are thankful to our customers for their continued support and for their overwhelming response on Honor 4X and Honor 6 Plus. We will strive to offer best in tech innovations to match the discerning needs of our consumers and our design philosophy is based on three basic characteristics: best camera, long battery life and remarkable craftsmanship.

Honor 4C packs an impressive hardware in a handy form factor with a well-designed built. It has an ultra slim frame design which brings an unbounded visual impact to eyes and a solid gripping experience. The phone packs a 5-inch HD IPS Display having 1280x720 pixels with 76% visual screen to body ratio. Carrying forward Honor’s camera expertise, it houses a 13 megapixel rear camera with Smart Image 2.5 technology that churns out outstanding imaging both in day and night. Selfies come very easy with its 5 megapixel front camera that also allows you to capture panoramic selfies. Boasting 2550 mAh battery, Honor 4C delivers enough juice to let you use its features and applications without worrying about the discharge. It runs on Android 4.4 (Kitkat) with Emotion UI 3.0 on top and the system offers a more intuitive, simple, clear and stylish design.

Honor Bee is Honor’s latest price competitive offering which sports a simple wove meticulous design. The screen size is best for one hand handle at 4.5 inch with FWVGA resolution and high screen ratio of 16:9. On the imaging front, it structures a 8 megapixel rear camera with DUAL LED flash and 2 megapixel front camera. The Dual LED flash enhances low light photography conditions and helps the camera to capture fine details.  The camera also brings in Honor smartphones signature camera applications likes snap shoot, smile shoot and panoramic selfies.  Its 1 GB ram satisfies the daily multimedia requirements and the Quad core chipset easily balances the work load. It runs on Android 4.4 (Kitkat) with Emotion UI 3.0 on top and the system offers a more intuitive, simple, clear and stylish design. On the battery side, it has a 1730mAh battery with power saving technology.

Honor Power Bank AP007 The Honor Power Bank has a massive 13000 mAh battery enabling to charge your smartphone faster whenever in crisis of battery discharge. It features high quality circuit and professional architectural design with industry’s leading intelligent control chip and protection circuit design in order to provide security protection. The Power Bank is compatible with every mainstream smartphone and tablet and can be connected via USB cable and port. It also has one-piece bracket design which is effective to ensure the safety of the batteries and electric circuit. Further, It comes with intelligent sleep and energy saving mode to ensure optimized power consumption.

The company has also launched a separate website for India, This website will provide a platform to engage with Indian customers, enable creation of Honor communities, and allow people to share their Brave stories, as Honor is a brand ‘for the brave’.

Fujifilm announces the launch of the Instax series in India

Finalists of Femina Miss India 2015 unveiled the instant cameras - Mini 8, Mini 25, Mini 50S & Mini 90

In Mumbai on May 8, 2015, Fujifilm India Private Limited, announced the launch of its cutting-edge instant print technology that gives the instant print; instax series in India. 
Instant Print comes out of the camera develops gradually and sharpens in few minutes.

Inspired by its success all over the world, Instax series is a range of instant cameras presenting various features suitable for different age groups and usage patterns. 

Fujifilm India showcased five major products from the series in the country on 8th of May 2015. The four products which will be launched in India are the Mini 8, Mini 25, Mini 50S and Mini 90.

Commenting on the occasion, Mr. YasunobuNishiyama said, “We are excited to launch the Instax series which has been well accepted in countries outside India. This range has been designed keeping in mind predominantly young age group and their requirements. Indian young population is experimental/ wants to seek new experiences and maintain their family values. Each camera has its own unique features, distinguishing one from the other and comes with 1 year warranty. Considering the growth of the market and the steady progress of the Indian economy, we have an extremely positive outlook for this series and expect it to be welcomed by customers of diverse needs in the country.” 

The price range of the camera varies from Rs 6441 – Rs 13000

The instax series has products suitable for kids and teenagers as well as adults and professionals in diverse fields. It gives an emotional connect of the Target Group in the Digital Age by expressing their emotions on the frame of the picture.

The instax Mini 8 is a camera that brings instant fun and excitement to everyday life. It has a cute and compact body design and is available in seven different, cheerful colours. It comes with a simple operational system for instant pictures and Brightness adjustment dial that enables taking photos in different modes easily. It is suitable for kids and ladies who can accessorize the camera color with their attire

The instax Mini 25 comes in Stylish and compact design. It is can be used anytime, anywhere by Target group who love to click themselves as it comes with a self-snap mirror for taking self-shots.  It takes selfie print instantly which today’s youth uses to express them

The instax Mini 50S is for used to capture the Glamour of the moment which is used in sophisticated parties by Socialites/ Elite class/ People who party. It comes with a self-timer mode. It captures the mood in beautiful photo prints instantly

The Instax Mini 90 is designed with a classic/retro look. It offers advanced features such as bulb and double exposures which are attractions of traditional analog cameras and offer an enhanced capability to capture light creatively. The instax Mini 90 is also equipped with new functions and features like macro mode and high performance flash, making this an ideal camera for every photographer, developed under the concept of "NEO CLASSIC."

All of the instax range is available online at