Wednesday 10 June 2015

Mocept signs MapMyIndia as a sponsor for Freehit App

Mocept signs MapmyIndia as a sponsor for Freehit
MapmyIndia-themed quiz contest on for this week
Mega tournament scheduled for Thursday
Winner stands to win a MapmyIndia GPS Navigator worth Rs 12990/-
Freehit: Informative and engaging quiz app for cricket lovers
Freehit the most downloaded cricket trivia app available on Android
App also available in Hindi

New Delhi, June 10, 2015: Mocept, a Bangalore-based quiz app company that recently launched one of the most engaging cricket trivia quiz app –Freehit for cricket lovers on Android and iOS platform is conducting an exclusive brand engagement with MapmyIndia this week. As part of the brand engagement, Freehit quiz will be themed around MapmyIndia, India’s leading location technology brand, based out of New Delhi. Freehit will organize a mega tournament on Thursday 11th June, 2015 where the winner will receive a MapmyIndia Navigator worth Rs. 12,990/-. Contestants will have to register on the app and then play the quiz. The one with maximum points will walk away with the reward.

Gomathi Sankar, Founder and CEO, Mocept said, “The brand engagement with MapmyIndia validates that Freehit is more than just a quiz platform and is on its way towards becoming a digital interaction medium for brands. We are excited to partner with MapmyIndia.”
Freehit comes with an extensive question bank of more than 6,000, it has 20 topics, popular subjects being --World Cup, ODI, T20, Tests, Legends of Cricket, Rules, Cricketing shots, bowling actions, player jerseys, team names and many more. Freehit has been gaining popularity among cricket and IPL fans specially. The daily tournaments have seen ever increasing participation from cricket lovers with more than 1,000 new registrations every day. In its new avatar, players can now challenge their friends to test their cricket IQ.
Rakesh Verma, Managing Director, MapmyIndia said, “FreeHit has proved that their quiz and trivia platform can have a deep and engaging experience with young users. We are pleased to partner with Freehit to engage with the young consumers who are tech-savvy and use smart-phones for entertainment and for utility, and who can benefit immensely from our suite of location based products and services.”
The average time spent by a user on Freehit is eight minutes and the company believes that this will go up as they launch new quiz topics with many more sponsorships in the coming months. To make Freehit accessible to a larger audience, Mocept has also added multi-lingual capabilities to it. Fans can now choose to play in Hindi.
About Mocept
Mocept, a Bangalore-based quiz app company started operations in April 2013 with a team of professionals with expertise in core areas that make a video based education possible on mobiles or tablets. They currently have 3 app on the Google Play Store. ‘Illustrate – Video Dictionary’, ‘Illustrate – Word Quiz’ and ‘FreeHit Quiz”.
‘Illustrate – Video Dictionary’ app is essentially a collection of 30 seconds videos of English words where the meanings are explained with context and real life examples. Illustrate has been successful all over the world across geographies including India, SE Asia, Latin America and USA. The app is useful for students preparing for exams like the GRE and GMAT as well as for students learning the English language for the first time. Illustrate – The Video dictionary has racked up more than100,000 downloads in less than a year since launch.
The company in February this year, decided to enter the quiz app segment with the launch of Freehit for Android devices. Freehit was launched two weeks before the Cricket World Cup and by the time the tournament ended, Free Hit was already no. 1 in Google Play Store with more than 100,000 downloads and counting. The user engagement levels have been recorded to be quite high averaging 8 minutes per session and 3.4 million views since the launch. The app has a rating of 4.3 in the Google Play Store.
The Mocept team has developed more than 6000 questions for the cricket quiz alone and has come up with unique IP around quiz mechanics and an adaptive quiz engine.
About MapmyIndia
MapmyIndia (CE Info Systems (P) Ltd.) is India's leader in premium quality map data, Car GPS Navigation, GPS Vehicle Tracking, GIS Enterprise Solutions and Location Aware Web and Mobile Applications. A NewDelhi-based ISO 9001-2008 company founded in 1992, MapmyIndia pioneered digital mapping in India, and since 1995, through continuous field surveys and state-of-the-art mapping technology, has built its proprietary MapmyIndia Maps, the most comprehensive, accurate, robust, reliable, full-featured and continuously updated navigable map dataset for all India. MapmyIndia has been at the forefront of leveraging the advent of mobile communications and internet by introducing numerous consumers focused mobile Apps and location based services in the SNT (Social, Navigation, and Tracking) space. Most recently, MapmyIndia has launched NaviMaps – India’s most powerful and advanced FEREMIUM, Offline 3-Dnavigation app with house number data and live traffic information. The app is available for download on both iOS and Android platforms. MapmyIndia is also a leading e-retailer, offering users a range of GPS navigation, tracking and entertainment systems on with Cash on Delivery options. Continuous innovation in product development has led to MapmyIndia receiving many awards and recognition from media and industry, including a recent citation in the Harvard business Review for its customer funded business model. MapmyIndia Maps are approved and cleared by the Government of India, and follow the Government of India's norms and regulations. MapmyIndia is backed by leading high-tech and private equity firms, such as Qualcomm Ventures, Lightbox Ventures, Nexus Venture Partners and Zenrin Co. Ltd.