Press Release - Aircel launches first of its kind international calling plans

Press Release

Aircel launches first of its kind international calling plans
First operator to offer ISD calling @ 1p/sec with its product Aircel “ISD 54444”

Chennai, January 23, 2014: In a step to revolutionize the international calling market in India, Aircel today launched first of its kind international calling plan – Aircel ISD 54444. Aircel’s existing as well as new customers will enjoy special ISD call rates through this new pre-activated tariff plan. Introduction of ‘Aircel ISD 54444’ a prefix based calling plan,’ will redefine the user experience and consumption of international calling services in the country. The plan which is industry’s first will have no additional charges.

Anupam Vasudev, Chief Marketing Officer, Aircel, said, “At Aircel, we constantly innovate plans that fit the needs of our customers and ensure they get best products and services. With an aim to establish Aircel as the preferred operator for international calling, we have introduced special plans to give our customers more value and low rates which will be enable them to stay connected with their family and friends living abroad. International calling is usually perceived as expensive so through our ISD plans we aim to break this myth by offering international calling at rates more affordable than local calling.”

Aircel’s new range of international calling plans:

·        Aircel ISD 54444: The prefixed based calling pack offers international calls to select top called destinations like USA, Canada, Singapore, China, UK at 1p/sec without paying any additional charges. Aircel subscribers opting for Aircel ISD 54444 will need to prefix a 5 digit toll free short code “54444” followed by 00 - Country Code – Customer number to avail the benefits of discounted international calls at 1p/sec to these 5 destinations. The prefix dialing code 54444 is common across Aircel circles. This service will not be applicable while on roaming.
·        ISD Super: A rate cutter pack specially priced at Rs. 18 offers international calls through pay per second rate to destinations in America, Europe, Asia and Gulf countries. The offer will be valid for 28 days.
·        ISD Super tariff: Till 31^st March, 2014, all new Aircel subscribers will enjoy the benefits of ISD Super tariff pre-activated in their new plan for 90 days. 

About Aircel Limited
Aircel is a leading telecom service provider with pan-India operations. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products and services and is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games and Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. Recently, the company has become the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM® and ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress 2013.